design principles

Building a cohesive brand made easy with a design system

Logo Usage

Produck's logo associates the word “product” and a duck, but not just a fluffy duck, a powerful duck, taking off in flight.

What does Produck mean?

We wanted to create a brand that is memorable, fun and powerful. In order to do  this, we’ve played with the word “product” and associated it with ducks. But we didn’t want a fluffy duck, we wanted to show a powerful duck, taking off in flight. That’s how Produck’s name and logo was created.

Use blue/Black
Don’t switch colors
about our essence

Combining the duck and a “P” (from Produck) with a mighty duck icon to create a powerful brand that shows Produck’s voice and character: it’s not just a duck, it’s a pro-duck!

Logo Sizes


Primary Typography

Lato Black
Lato Bold
Lato SemiBold
Lato Medium
Lato Regular
Lato Light
Lato Thin
Lato Hairline

Text Styles


Font-size: 56px
Line-height: 68px
H1 Header

Font-size: 36px
Line-height: 48px
H2 Header

Font-size: 22px
Line-height: 36px
H3 Header

Font-size: 20px
Line-height: 36px
H4 Header

Font-size: 18px
Line-height: 32px

Font-size: 16px
Line-height: 28px

Font-size: 14px
Line-height: 20px

Font-size: 12px
Line-height: 20px
testing area
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Cross-project tasks

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Produck is designed with the base colour blue. This colour is associated with trust and reliability and provides security and stimulates productivity.

main color
Blue Produck
Hex: #2693FF
secondary color
Light Blue Produck
Hex: #E8F4FF
secondary color
Light Blue Produck
Hex: #67CDFF
gray scale
Hex: #202326
RGB (38,147, 255)
Hex: #4DC4FF
Hex: #2693FF
Hex: #F4F6FA